Introduction

Amplfy.me is an app that lets users capture and share video from a phone to anyone and everyone. Users can share directly using SMS, Email, WhatsApp, WeChat, etc. Or Users can post socially to Facebook, Twitter, Tumblr. Or both.

If you share while you are shooting, your viewers watch it live. If you share after shooting, they get the archive. Amplfy.me uses a simple link to share your videos with others. All your viewers have to do is click the link. It plays on any browser, mobile or desktop. Viewers don't have to sign in, download an app, or join a social network to watch.

My Role

About a year ago, I had a chance to meet Steve - a stakeholder at Amplfy.me - at a local charity event. I spoke with Steve about certain ideas I had in mind and my ambition to work on digital products. Steve invited me to work with him as a volunteer and help out with some work load. I eagerly agreed. I wanted to learn how to shape my own product ideas into potential, investable ideas. I wanted to learn what goes into developing a product. What determines success and failure? How to conduct market research and analysis? and so much more.

Although these revisions didn't make the cut into the final product, I figured to include it in my portfolio because I have learned a lot from the experience.

 

The Research

Market research

In the market research segment, I wanted to uncover features that might prove beneficial to Amplfy.me. I apply the Pareto Rule (80/20 Rule) to almost everything. In this case, a 20% difference from the competition can set us apart and potentially helps us acquire 80% of the users. The only question is, is that 20% differentiation enough? I.e is it a differentiation users care about? If the features we build into the application are useless to the user, being different by itself is not going to win customers over.

Through my research I uncovered a strength that is going to set Amplfy apart.  No app currently allows mass sharing of videos via a simple link to emails, SMS or any of the social platform. 

My analysis is captured in the table below.

Swot Analysis

Sketches

I like using a pen and paper to quickly output ideas in my head onto a paper. As I research the idea, market and user base; I can quickly sketch out features and transitions.

 

The Approach

Familiarity

The "familiarity breeds liking" effect states that we express undue linking towards things that are familiar. As UX designers, this is a psychological principle we ought to take advantage of. 

In designing this app, I wanted Amplfy.me to have a familiar feel to Snapchat. Currently, Snapchat is one of the fastest growing video sharing apps. So successful that Facebook and Instagram recently copycated Snapchat to create their own versions of it.

With initial observation I noticed the app can use better UI and UX designs. I designed it to feel a bit like Snapchat but simultaneously stand as its own video sharing app with features that distinguishe it apart. 

Original Design

  • Flash awkwardly placed, requiring both hands to operate
  • Viewport does not make use of the large screen size
  • Unclear how to change to private recording
  • Controller buttons take too much screen estate
  • Confusing/Unclear tab bar controllers

Redesign

Amplfy_iPhone 6 .jpg
  • Flash is easily accessible
  • Design takes advantage of the large screen size
  • Easily toggle between private and public recordings
  • Clear and familiar buttons
 

Tab- bar

The tab bar employs clean icons with corresponding titles to allow the user a simple navigation between Home, Feed and Explore.

Home: is where videos recorded by the user are kept.

Feed: is where the user can browse thru their families and friends recordings.

Explore: is where the user can browse thru recordings that are recorded and shared publicly.

Here, the design has a similar feel to Instagram; except in this case we have a grid view of videos. Again the reason behind this decision is familiarity. Since users are already familiar with applications like Instagram, users can quickly grasp the idea, form, and function behind Amplfy.me.

 

User flow from the Feed tab

In the Feed tab, a user can select a video to watch. While watching, a user can tap on the screen to bring up the Like, Pause and Comment buttons. While in the comment section, a user can read comments made by other users and leave their own comment if they choose to.

 

The Service:

Now you can send a video to anyone and everyone. You can share your videos with a simple link via email, text or social media. It has never been easier to amplify your influence with a single app.